The Best Colours for a Camino

Recently a favourite Camino author, Joanna Penn, shared a blog on how she chose her cover for her book. It was excellent, and very much in sync of how I believe we should research book covers that attract the right readers, and, how sometimes, you should follow your intuition too. I was also pleased to note that my Camino book, The Camino Ingles, is now in the canon of book covers that she showcased.

This set me off on an other path, of researching which exact colours are the most popular, for the books that sell the best. I learnt some interesting facts, like, there are 957 books on the Camino on Amazon. And some that I knew instinctively, blue and yellow are the most common colours, all my books, including my non Camino books use some version of that scheme!

The colours most commonly used on the covers of books about the Camino de Santiago typically depict the natural landscape of the Camino, like hills, forests, rivers, roman bridges and the sky. Primarily, the colors yellow and blue are strongly associated with the Camino de Santiago, the markers along the way, and the traditional scallop shell.